Grant from the Pacers Foundation, Inc. will support bold, empowered girls
By Kristen Bax, AmeriCorps VISTA Grant Writing Specialist
“Just do it!” “I’m lovin’ it!” “Have it your way!” Can you identify the brand names for these popular slogans? Girls Inc. participants can!
Girls Inc.’s Media Literacy program introduces girls to the idea that we are surrounded by brand names. In one interactive activity, girls listened to slogans and identified the corresponding brands. “Just do it!” prompted the girls to yell, “Nike!” Upon hearing “I’m lovin’ it,” the girls named McDonalds as the brand. “Have it your way” was identified as Burger King’s slogan. Girls were surprised at how many slogans and brands they recognized.
Through further discussion, girls discovered the many brand names and slogans they had on their clothing or accessories. Many of them were wearing advertisements for a brand name, celebrity, or TV show! Girls realized that they can choose what they want to wear and do not have to buy something because the media positions it as “cool.”
Support from generous funders like the Fever Fund of the Pacers Foundation, Inc. helps Girls Inc. empower greater Indianapolis girls with our bold programs. The Pacers Foundation’s “Be YOUnique” Fund, which encourages the development of life skills among young Indiana women, has awarded us a grant in support of our Bold, Empowered Girls programs. After her daughter participated in several Girls Inc. programs, one parent raved, “[Girls Inc. programs] allowed my daughter to practice developing and maintaining healthy, positive relationships. She is more likely to show that girls or women can do anything boys or men can by being strong, smart, and bold!”
Thank you to the Fever Fund of the Pacers Foundation, Inc. for your support of Girls Inc. of Greater Indianapolis!
